The good folks at Hard Fest have been demonstrating why the name stuck. It seems like sold out shows and going hard have become their thing, with a string of them in their wake including a recent sold out Club Nokia show at LA Live with Jack Beats and Fake Blood, a star studded pool party in Miami last week with the who’s who in dance music, and a sold out HARD NYC at Terminal 5 just last Saturday. Nitrus has just announced the addition of several festival dates this summer in LA and NYC, the addition to a second Bloody Beetroots date at the World Famous Palladium in Hollywood, and the debut of the Hard Tour later this year. But up next is HARD SF on 4.18 with Major Lazer, Rusko, Jamie XX, and Mike Snow. Gary Richards is going to be very busy.

SAN FRANCISCO — HARD brings the party north with MAJOR LAZER, RUSKO, MIIKE SNOW (DJ SET), JAMIE XX and DESTRUCTO at Mezzanine in San Francisco. BUY YOUR TICKETS HERE.

LOS ANGELES — The HARD Summer Music Festival will span 12 hours on two massive stages Saturday AUGUST 7th 2010 at the LOS ANGELES HISTORIC STATE PARK. Confirmed performers include SOULWAX, CRYSTAL CASTLES, TIGA, DIPLO, DIGITALISM (DJ SET), GREEN VELVET, SKREAM, CASPA, BENGA, SINDEN, DESTRUCTO, THE TWELVES, BREAKBOT, SCHLACHTHOFBRONX, and more TBA.
BUY YOUR TICKETS HERE.

LOS ANGELES — Global trendsetter & cultural icon M.I.A. will make her 2010 national stage debut at HARD LA on Saturday, July 17th at the Los Angeles State Historic Park in downtown LA for the first ever HARD LA Festival. In conjunction with M.I.A.’s NEET Recordings label, confirmed performers for this two-stage festival include JOKER, RYE RYE, 12TH PLANET, THEOPHILUS LONDON, BORGORE, NINJASONIK, NGUZUNGUZU, GASLAMP KILLER, DESTRUCTO & much much more TBA.
BUY YOUR TICKETS HERE.

NEW YORK — Global trendsetter & cultural icon M.I.A. will make her 2010 national stage debut at HARD NYC on Saturday, July 24th at the South Island Field on Governors Island. In conjunction with M.I.A.’s NEET Recordings label, confirmed performers for this two-stage festival include SLEIGH BELLS, THEOPHILUS LONDON, SKREAM, BENGA, NINJASONIK, 12TH PLANET, NGUZU NGUZU, BORGORE, DESTRUCTO & much much more TBA.
BUY YOUR TICKETS HERE.

LOS ANGELES –NIGHT ONE HARD favorites THE BLOODY BEETROOTS will perform live for the first time at The Palladium in Hollywood on Saturday, April 24th, 2010. The Bloody Beetroots will be joined by STEVE AOKI, RIFOKI, SIDNEY SAMSON, and DESTRUCTO. Tickets for this event are currently SOLD OUT.

LOS ANGELES — NIGHT TWO HARD has added a second night of THE BLOODY BEETROOTS Death Crew 77 live at The Palladium in Hollywood on Sunday, April 25th, 2010. This show will include SINDEN, DESIGNER DRUGS, DESTRUCTO and JOKERS OF THE SCENE. Tickets for this event are currently ON SALE.
BUY YOUR TICKETS HERE.

Our boy EIKNARF from NYC was at Terminal 5 this past Saturday for HARD NYC with MAJOR LAZER, BOYS NOIZE, PROXY, and DESTRUCTO and captured some of the madness for us. Here are some selects from this sold out night.

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