Futra is a multimedia experience brand that makes the connection between genres, art, and design. Based in the burgeoning music scene that is Los Angeles, Futra dares to form an identity of its own rather than follow the lead of others. It invites artists of all walks of life; visual, graphic, installation, performers, in addition to musicians to find harmony with one another. With a record label as the foundation, Futra will become a symbol for creativity and inspiration.
Futra is the latest in a line of projects from Tara LaPlante. A one time owner of an art gallery in Minneapolis, Tara was a founding member of the Timefog record label. Home to many techno artists such as Jon Hester, Mike Gervais, James Patrick, Dustin Zahn, and DVS1 the label went on to work with producers such as Barem, Tim Xavier, Drumcell, Raiz, Audio Injection, Someone Else, and Bruno Pronsato.
Taraís relocation to Los Angeles formed a change in her vision. The cross pollination of bass music and traditional dance culture became the source of inspiration to create a new community within the city. Teaming up with Tara is fashion designer Joana Perez. As the Futra Art Director, Joana manages artists and designers working with the label and its events. Already on the FUTRA artist board are Eezir, Tim Parker, and Knyphy.
Futra is hosting its official launch party tomorrow night at Dim Mak Studios. Set to be a night to please the many senses, audio art will be provided by DVS1, Samo Sound Boy, Eezir, Knyphy, and Aldo Davalos, visual art by KITTINHAWK, Vanessa Salazar, Shelly Erion, Dominika Zagozda, Nasquatch, HAUNTED EUTH, Max Neutra, Jason Snell, Matthew Bowers, a special short film by Andrew Huang, and finally live visuals from Fader. Get there nice and early (doors at 8) to check out all the visual artist showcases, and stick around for the great selection of DJs who’ll be mixing the vibe up over the course of the night.
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